Intermat ’06 To bauma ‘07 To CONEXPO-CON/AGG ’08 There’s little time to breathe between major global equipment shows any more. Especially when you add the more recent newcomers: World of Concrete Mexico, bauma China and CONEXPO Asia. The cost to attend all of them, or even some of them, is a challenge for any manufacturer – large and small. Enough with the historic naysayers and their fear mongering that if you don’t attend all the major shows, people will think you’re weak, on an endless downward spiral, or out of business. Those shows that fit your strategic plan and priority focus, great. Those that don’t, let them go. There are numerous far less costly ways, and some are even far more productive, to reach and connect with your customers and prospects.
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