Challenges
Examples of some recent challenges tackled by BMG.
- Repairing a Latin American dealer network for a manufacturer of screening equipment.
- Conducting a major research project that details if and how a concrete equipment manufacturer can be successful in entering select new international markets.
- Thorough research and analysis of two new market segments for a manufacturer's existing product line. BMG actively developed the sales channel for this manufacturer of light equipment.
- Identifying and qualifying a new sales channel for a manufacturer trying to reduce its dependence on the rental market.
- Helping a #1-market-share manufacturer effectively deal with the influx of cheap imports and competitive private labeling issues.
- Helping a manufacturer in the aggregate industry face stiff new competition after pioneering a new technology and benefiting from several years of having the market to itself.
- Developing and implementing a strategic marketing plan to dovetail with and communicate a new company direction and focus.
|