Growth At Work At rental and light equipment trade shows, BMG pioneered packaging two or more products together under one price, eliminating multiple negotiations and allowing for more attractive financing and payment options. This approach was first introduced at The Rental Show, where a well-known rolling stock manufacturer increased its show sales over 20% with this program. In the end, the packages cost the company no more than its typical show discount, and it captured more volume orders from the same customers. |
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