Growth At Work As part of BMG’s continuing quest to help its clients stand out and generate salesfaster, we pioneered a new highly customizable direct marketing program that ties the dealer and/or each dealer salesperson directly to the customer. This continues to drive contractors directly to their dealership and salesperson, so they begin discussing the products immediately. Where traditional direct mail often allows sales leads to go stale, this program took the prospect straight to the salesman. The end result was the promotion of the manufacturer and the dealer – and a much faster sales cycle. Today those dealers are now asking other manufacturers to create the same type of program. |
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