Marketing

BMG and BMG Green believe marketing encompasses all direction, strategy and tactics employed to execute a comprehensive, yet cohesive approach to promoting and selling the value of a company and its products and services to a wide range of audiences.

We are well-known for driving all levels of marketing and applying our extensive capabilities as needed for one simple monthly fee, or we can work on a project fee basis. All compensation is based solely on the work we directly perform. We pass on sales or advertising commissions and avoid outside production service mark-ups. Our pioneering billing policy allows BMG the freedom to always recommend the most intelligent and least costly solutions possible.

With our focus on our clients’ markets, we can move quickly and effectively because we know and work regularly with North American and global publications, online services, associations, trade shows and industry events. And, we have a strong understanding of end users in numerous market segments within the Construction/Infrastructure, Mining/Aggregate and Environmental/Recycle markets.

Capabilities Include:

• Brand strategy and execution
• Extensive web, e-mail and social media marketing and promotion
• Company and product/sales/event website development, portals, forums, improvements, updates and optimization
• New and revitalized product launches
• Used equipment and parts marketing programs
• Corporate, sales, product literature and web pages
• Customized dealer/channel marketing programs
• Web-based auctions and e-commerce
• Demonstration animation for sales channel and end user education
• Electronic and print sales channel and end user communication programs
• Online and print trade press advertising
• Webinar announcement and training projects
• Aggressive online and print trade press PR programs
• Customer testimonials and trade press articles
• Trade show development and execution
• Client staff training